Google’s attack on the bad, annoying ads has finally begun! The tech major has rolled out new Chrome ad blocker, making your web browsing experience ad-free and flawless. The ad blocker is meant to block flashing animated banner ads, full page ads, and auto-playing video ads with sound.
The Company first announced the ad-filtering feature last year, indicating that it will block annoying website redirects. And Google Chrome 64 beta provides its users with the ability to block autoplay videos. Finally, it has its own ad blocker to endow you with a fast and secure Internet surfing experience. Let’s take a closer look at a few things you need to know about new Chrome ad blocker.
Things to Know About New Chrome Ad Blocker
Not All Ads, Just ‘Bad’ Ads
The new Chrome ad blocker aims to enhance the user experience by blocking ads that don’t follow the Better Ads Standards. In simple words, it blocks ads which pop up, count down, and automatically play video or sound.
This isn’t Just a Desktop Thing
The new ad blocking feature not only comes for the desktop version of Google Chrome, but it’s also appearing on the mobile web browser. In truth be told, the latter will also deal with a handful of ancillary ad-annoyances such as flashing animated ads and pages that have an ad-density higher than 30%.
How do I Get the New Chrome Ad Blocker?
Since the desktop version of Google Chrome updates itself automatically, so you don’t need to do anything except restart your browser. On the contrary, you need to update your mobile web browser as you usually do to block ads in Chrome.
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What Happens When Chrome Finds Bad Ads?
As expected, when Chrome finds any bad ads, it will block it right away. As soon as the web browser identifies a bad network request while loading a webpage, it’ll show an ad-block message providing you with the option to disable it.
Wait, Aren’t All Ads Bad?
All adverts are not bad! Ads pay a huge amount of money for all the content we enjoy on the web. For sure, Google’s major source of income has roots in online advertising, so the new Chrome ad blocker doesn’t block every single ad. Instead, it puts an emphasis on the ads that users find the most distributive and intrusive such as autoplaying videos with sound, massive pop-ups, and ads that use the sticky panel and prestitial ads.
How Google Chrome’s New Ad Blocker Works?
The search engine is making use of the similar patterns as the public and community-curated EasyList filter rules. Once you navigate to a URL in Chrome, the web browser’s filter cross-checks it with the list of websites which failed the Batter Ads Standards. If it finds out that the domain you visit includes irritating ads, the filter will check network requests on the page against ad-related URLs to block those ads. After removing ads, it will give you a notification that the web browser has blocked ads on the site. Nevertheless, you can also choose to load those ads whenever you visit.
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