The era of infuriating pop-up adverts online may come to an end as Google’s long-awaited ad-blocking feature is finally live in Chrome web browser. The new Chrome ad blocker is intended to extract some of the web’s most annoying ads and shove website owners to stop using them. Though the tech major is not planning to eradicate all ads from the browser, it will be chunking all ads on sites that frequently breach standards described by the ‘Coalition for Better Ads’.
Chrome’s own ad blocker aims to block full-page ads, flashing animated banner ads, and auto-playing video ads with sound. In case a website doesn’t include such type of adverts, Google assigns that website a passing grade. On the other hand, websites that do have these ads will get a warning from the search engine that if they fail to make changes after 30 days, their advertising will ultimately be blocked. And websites that continuously breach the standards of Coalition for Better Ads and decline to demolish the offending ads will get a failing grade.
Google Chrome ad blocker was first reported in November, last year, indicating that it will block annoying website redirects. And even Chrome 64 beta gives its users the ability to mute autoplay videos. Now, it has its own ad blocker that makes your web browsing a pleasant experience like never before. Let’s dig a little deeper and know how the new feature will go into effect.
Read more at How to Block Ads on Android: The Ultimate Guide
How Google Chrome Ad Blocker Works?
Chrome’s ad blocking feature will not be the all-inclusive advertising stopper that many third-party blockers offer. Instead, it will weed out certain types of disruptive ads and let typical ads through.
Under the hood, the big G is employing the similar patterns as the public and community-curated EasyList filer rules. Whilst the search tycoon made some alternations to those rules, it doesn’t let off its own ad networks from this exercise. In case a site is in violation, ads from DoubleClick and AdSense will also be blocked.
Chances are that you’ll experience a slight performance boost on sites where ads are being blocked. When you visit a URL on Chrome, the browser’s filter cross-checks it with the websites’ list that failed the Better Ads standards. In case if it determines that you’re certainly visiting a domain with annoying ads, the filter will check network requests on the page against ad-related URL patterns to remove those ads. Once done, you’ll be notified that the web browser blocked ads on the site. However, it also provides you an option to allow them to load whenever you visit.
Google’s product manager for Chrome said that 42 percent of publishers that were in infringement have already moved to other ads. If truth be told, this means that the majority of websites that the search titan warned regarding this issue didn’t take any action yet. Despite the fact that ad blockers don’t come pre-installed (often come as extensions), Google’s approach for Chrome ad blocker will definitely sting. Check out the video below to know more about Chrome’s built-in ad blocker:
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