It is high time for more tipping. As a part of Apple Tencent deal, Tencent will allow WeChat users to resume in-app tips or monetary donations for the content they enjoy.
Putting it another way, in this tipping feature you are joining your bank account to a “Like” button. If you don’t feel like tipping anything on WeChat, you are free not to. Some content authors can make a little amount of money from this feature.
Apple Tencent Deal Official Statement
On Monday, Allen Zhang, WeChat’s creator stated:
“In the past, companies like Apple might have had a difficult time understanding China-specific features,” Mr. Zhang said, according to a transcript of his remarks provided by Tencent. “We now all share a mutual understanding and we’ll soon bring back the “tip” function.”
He feels the company has reached an accord with Apple and this feature will be broadcasted to the user which was earlier removed in April last year. This took place due to some disagreement regarding “what a tip is” between the two companies. As per Tencent, the tip is a monetary transaction from user to the content author. Apple feels “tip” is an in-app purchase subject to the organizational 30% cut.
Earlier Apple clarified it will allow tipping in June 2017 after the App Store Review Guidelines but only if users are willing to transfer the currencies, implying Apple would retain its share. The App Store Review Guidelines were further updated in September last year to address tipping issue.
“Apps may enable individual users to give a monetary gift to another individual without using in-app purchase, provided that (a) the gift is a completely optional choice by the giver, and (b) 100% of the funds go to the receiver of the gift. However, a gift that is connected to or associated at any point in time with receiving digital content or services must use in-app purchase.”
Zhang said, Tencent will cooperate with WeChat’s tipping functionality in order to pay donations effortlessly to individual content authors. With very less Apple Tencent Deal details are available, it is likely the tipping feature is sure to return to the app.
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