It’s known to all that CEO Mark Zuckerberg has vowed to fix Facebook in the New Year. And within two weeks after his New Year’s resolution, he has taken the first step towards his goal. Facebook is tweaking its News Feed algorithm once again. Latest Facebook feed change is meant to show you more posts from your friends and family at the expense of posts from publishers and brands.
As per the social media tycoon, the move is intended to persuade people to interact more with the content they actually want to see. Zuckerberg wrote in a blog post,
“I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.”
The new Facebook feed change lets its 2Bn monthly active users see fewer news articles, viral videos, and other media stuff. Instead, they will see more baby photos and status updates from their FB pals and colleagues. The change is the biggest tweak that Mark’s blue platform has ever made to the News Feed.
The main motive is to enable users to have more ‘meaningful interactions’ and to make sure their well-being isn’t hurt by spending time on Facebook. Last month, the Company revealed a report on how people devour content on the platform and the positive and negative effects for users. Being more interactive such as ‘liking’ posts and writing comments can be positive whereas passively scrolling and reading things leave a negative effect on users.
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In the last year, Facebook faced a lot of criticism for spreading the fake news on its platform. The Silicon-Valley based entrepreneur made umpteen of efforts to combat fake news, including Auto Removal Tool, Modified Link Previews, Related Articles, and much more. It has even made alterations in News Feed to throw fake news away from its platform.
However, the new Facebook feed change comes as a bad news for publishers who count on Facebook for traffic or a business that utilizes it in a form of organic marketing. The Company has clearly told that such businesses won’t spread their content in News Feed from now on.
The social network admits that people will likely spend less time on Facebook – it’s a bad news for investors. The more time users will spend on the platform, the more ads they consume and the more revenue Facebook can generate. Facebook believes that it’s forfeiting short-term gain (more time spent) for long-term profit as happier users will come back more often.
For now, it’s not clear if these changes in News Feed algorithm would stem the spread of fake news, given that users will still able to share links to stories from almost any platform including conspiracy sites.
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