Over the last few weeks, Apple has been in hot water after the Company acknowledged that it is purposely slowing down older iPhones to balance power consumption from aged batteries. Today, the tech giant has apologized for degraded batteries and offered cheap iPhone battery replacements. Apple said,
“We know that some of you feel Apple has let you down. We apologize. There’s been a lot of misunderstanding about this issue, so we would like to clarify and let you know about some changes we’re making.”
The Cupertino-based entrepreneur announced that it will reduce the cost of iPhone battery replacements for iPhone 6 or later from $79 to $29. However, the price drop is temporary and will start in late January and last through the end of 2018.
For $29, you can fetch a new battery for your device irrespective of whether it’s covered by AppleCare or not. What’s more, Apple said that it will debut an iOS update early next year that’ll provide users with more info about their iPhone’s battery health. Though the Company has yet to reveal the exact details regarding this new iOS update namely iOS 11.3, it should offer more insight than the regular pop-up message that reads ‘ Your iPhone battery may need to be serviced’.
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Apple claims that this update will enhance battery life or performance on older iPhones. It would be nice if iOS 11.3 let us see a percentage or some other form of analytic data about our device’s battery health.
In the apology letter on its official site, Apple breaks down how iPhone batteries age over the passage of time. It also created a support page, entailing more detailed information on how to safeguard the health of lithium-ion batteries and how iOS updates are balancing the iPhone’s performance to prevent unexpected shutdowns.
The battery controversy comes shortly after the launch of the iPhone X. The Company said that in recent months, it has heard more feedback from users regarding iPhone slow down in specific situations. Apart from Apple’s iPhone battery replacement program, the iPhone maker is also working on different ways to enhance the user experience.
The last few months were quite tough for Apple. iOS 11 brought a plenty of bugs that required multiple subsequent patches, HomePod missed its debut this year, and then it had to cope up with public hullabaloo on battery and performance throttling. However, Apple’s public apology is a great start and the price drop for iPhone battery replacements should satisfy many disappointed consumers.
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