Split News Feed
Facebook Tests Split News Feed to Highlight Posts from Friends

Is your Facebook News Feed looking a bit cluttered these days? Well, you’re not alone to think so. In fact, it seems that the social media network may make it easier for you to separate your feed out by categories. According to the latest reports, Facebook tests split News Feed to highlight posts from friends.

Facebook splits its iconic News Feed into two sections: one feed for original content from friends and family while another for posts from businesses and publishers. The change is being tested in six countries namely Bolivia, Cambodia, Guatemala, Serbia, Slovakia, and Sri Lanka.

Instead of the conventional News Feed showing mix posts from both friends and followed groups and pages, the split News Feed will create one news feed with friends’ posts and other for finding new posts from fb Pages. Paid posts will continue to be displayed in the friends feed whereas organic reach will be restricted to the Pages Feed. It’s not clear under which News Feed posts from Groups will fall.

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At the moment, the company doesn’t have any plans for a global test of the potential feature. Adam Mosseri, Facebook’s VP of News Feed, writes,

“We currently have no plans to roll this test out further.”

However, that doesn’t mean Facebook will not move forward with employing a similar change worldwide if users prefer their News Feed just be posts from friends.

Facebook Tests Split News Feed

Though the future of the Facebook split News Feed isn’t certain, the change can disrupt the reach of Pages sharing on the platform. In the six countries, where the Silicon Valley-based company began testing the feature, various companies are reporting a 60 to 80% drop in engagement. According to analytics, Pages in the countries, where split News Feed is being tested, witnessed a loss between two-thirds and three-quarters of their reach overnight.

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Facebook has recently launched its Explore Feed that shows posts from Pages you don’t follow along with other content like Moments, Groups, Events, and Saved items. This hidden feature is only accessible from the More tab. However, Pages you follow still had their best posts appear in your main News Feed.

Now, the new split News Feed has taken all non-ad Page posts out of the News Feed and put them in much less visible Explore Feed. This led to some Pages getting 4X less engagement than before. Facebook states that

“With all of the possible stories in each person’s feed, we always work to connect people with the posts they find most meaningful.”

What are your thoughts about Facebook’s split News Feed? Do you find it useful or not? Let us know in the comments section below.

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Facebook Tests Split News Feed to Highlight Posts from Friends
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