In its latest attempt to nip the sharing of propaganda and made-up stories in the bud, Facebook tests More Info button in the News Feed. The button will pull up instant information about the source of a news article.
As part of a News Feed update, the social media network will now provide more context around the links people see. Users can click on the new ‘i’ button and see information from the publisher’s Wikipedia page, i.e. a link to follow that publisher’s Facebook Page and other related links. When asked about this Publisher Info button, Facebook product manager Sara Su told,
“People have told us that they want more information about what they’re reading. They want better tools to help them understand if an article is from a publisher they trust and evaluate if the story itself is credible.”
Facebook tests More Info button to combat fake news. Once you click on the button, you’ll be presented with a box. This box will show the start of a Wikipedia entry about the publisher and a link to the full profile, which can help people know if it’s a trustworthy and long-standing news source or a newly set up partisan or satire site. The button will also display info from publishers’ FB page.
Given that Facebook tests More Info button to do all this automatically, so users will not be compiled this additional information. It has been anticipating that users will make use of the info to better understand where their news is coming from and will not be fooled by phony or ill-intentioned publishers.
In case there’s no Wikipedia page is available after clicking on the More Info button, then that publisher may not be legitimate. Meanwhile, the button will also show Related Articles on all links where Facebook can generate them. Furthermore, the trending information can also appear if the article is a part of a Trending topic.
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The Silicon Valley-based entrepreneur is still dealing with the aftermath of last year’s presidential election during which it was widely criticized for letting fake news stories go viral. Since then, the company has been scrambling all year to tackle FB fake news.
Formerly, Facebook patented a fake news auto removal tool. After that, it altered its News Feed to provide users with most authentic and relevant stories. Well, the war against fake news not ended here. Then, the company tested new tools to stop page administrators from editing the featured image along with the description and heading on shared links. And most recently, Facebook blocked ads from fake news pages to curb hoax articles on its platform.
Facebook’s swift iteration in its fight against fake news is a great example of its ability to react well when its problems are thrust into the spotlight. For now, Facebook tests More Info button for a small group of users. If it goes well, it’ll roll out worldwide in future.
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