Are you ready to embrace Facebook Messenger ads? This prospect just got slightly closer with the Silicon Valley-based social tycoon’s announcement in a blog post. The post aimed at advertisers, indicating that ads on Messenger Home Screen are going global.
Facebook has been testing ads on Messenger since January in Australia and Thailand. But now it is about to expand Facebook Messenger ads beta further. The new image ads will become visible in the home tab of the app. Tapping on an ad will direct users to an off-platform location chosen by advertisers.
A selected advertisers’ group would be allowed to purchase the Facebook Messenger ads today along with the ability being included to more companies over the next few weeks.
Ads in FB Messenger may be dynamic, according to the company. However, they are too large for the interface they’re invading. Even in the official photos or videos, the sponsored sector occupies nearly two-third of the screen.
In all fairness, even good ads barge in users’ experience a little. But these Facebook Messenger ads are too much. Once you open the app, clout blob in the middle of the most-used main interface: an advert that occupies more of the screen than the content you opened to access in the app. It’s just intolerable.
Facebook Messenger Ads will be available in Power Editor and Ads Manager. In case you’re making use of automatic placements, the messaging app is incorporating all supported campaign goals. Just like Audience Network, ads are a bonus placement option when businesses run ads on the platform.
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Messenger product lead Stan Chudnovsky says that it’s simple matter of income. The social media network does care about the types of ads you view. Although it’s fine with ads taking you to a website, it would favor that ads direct you to chats with businesses. You’re more expected to react to an ad if it kicks you to another conversation within the app, Chudnovsky says.
The commence will be slow and Facebook isn’t clear about the exact timing. But it says a small fraction of users all over the world will be able to view Facebook Messenger ads in the coming weeks.
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