Last month, Apple announced new ‘Today at Apple’ retail plan for its expanded set of educational and creative classes in its stores. The initiative will now feature more in-depth coaching on how to use its products and devices together with more community involvement ranging from artists host talks on the usage of the company’s products to consumers venture outside for things like sketch and photo walks. Today, the program is going live on a new ‘Today at Apple’ website, where consumers can view the schedule of available courses and sign up for classes.
As per reports, Apple launches ‘Today at Apple’ website which includes 4,000 sessions per day across its stores worldwide. Although the Cupertino-based giant has offered in-store classes for years, the objective with the extended course lineup is to entice more followers from the creative community and younger users towards its retail stores. Also, the website comes with a variety of classes focusing on subjects like music, art, design, and photography.
The launch of ‘Today at Apple’ website helps the iOS maker to differentiate itself from its rivals. The educational website gives Apple a new identity in the market. In other words, apart from being a software or device maker, it is also a real-world destination where people can pursue their interests and feel while involving in their local creative community at the same time.
With ‘Today at Apple’ website, users can even take a look at what sort of events Apple will be holding in its retail stores. For example, there’s a “Kids Hour” session, where parents can bring their children to learn more about things how to make movies with iMovie or create music in GarageBand. Moreover, the session also includes coding basics and robotics with Sphero products.
In selected large markets like San Francisco and New York, the smartphone maker has a handful of high-profile artists, musicians, and photographers to take the educational classes. In some cases, the sessions will include live performances as well where artists will not just explain how they use Apple devices and products, but also entertain the attendees with an exclusive performance.
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According to the Apple’s new educational website, the early lineup will include performances in the US by Charlie Puth, Lil Buck, and Leon Bridges in San Francisco, while Christopher Martin will perform in Brooklyn and Estelle in SoHo NYC.
Other sessions on the new ‘Today at Apple’ website will focus on “how to” do a specific thing like optimize photos, create music, edit videos, or use iWork. Some “how to” sessions will be aimed at business consumers to address their separate set of requirements.
The remaining lineup includes Studio Hours for project-specific help, Pro-focused Classes, Teacher Tuesdays, Field Trips, Music Labs, Live Art, Apple Camp, and more.
For all the information about ‘Today at Apple’ sessions, head over to the Apple’s new educational website. Are you planning to attend any Apple educational classes or sessions at your local retail Store? Let us know in the comments below.