In line with its ambition to make the world open and connected, Facebook hosted an interactive showcase called “Facebook: A Place to Connect”. As per the event reports, Facebook brings reactions to FB Lite app. The company is also introducing India-specific camera effects to its main app and FB Messenger.
The event is centered on three main themes: Me, My Community, and My World. The social media goliath showcased a number of products and apps, including Facebook Live, Facebook Lite, 360 Photos, WhatsApp, Instagram, Oculus, and Full Camera. The session also included a display of Facebook’s security tools such as Safety Check, Parents Center, Bullying Prevention Hub, Safety Center, Facebook Community Help feature, and Suicide Prevention tools.
According to stats given by Facebook, FB Lite has crossed over 200mn active users back in February 2017. The app is a stripped down version of its mobile app and aimed directly at emerging countries. Now, Facebook brings reactions to FB Lite, making the app more fun and engaging to use.
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Facebook reactions, which include ‘Love’, ‘Sad’, ‘Haha’, ‘Angry’, and ‘Wow’, were debuted last fall. The company stated that there have been 300 billion reactions on fb posts till date, and the most popular reaction is Love. Adit Vaidya, the product manager of Facebook, said about the fb reactions,
“It is a great way to express empathy and how you feel.”
The social media platform also rolled out special local camera effects designed for India. In addition to Facebook camera filter and effects, the company has designed various custom effects for India such as the expression of Namaste along with capture geo-specific experiences in Mumbai, Delhi, Goa, and other places.
The company said in a statement,
“India is a very important country to Facebook, and we’re proud to have more than 184 million monthly active people in India who use Facebook to connect with their friends and family, and to build supportive communities online and offline.”
Facebook declared the launch of its Camera Effects Platform just a few days ago at its F8 developer conference. The social networking service claims that the platform will help developers add AR effects to Facebook camera easily.