After two years of making efforts to find out the ways to get commerce flowing through Messenger, with little success, Facebook is taking a new tack. According to some reports, fb Messenger may make buying suggestions to help users. Now, suggestions to make a reservation, order food or buy something will be injected into conversations on the app.
The reports indicate that suggestions will be generated by Artificial Intelligence (AI). These suggestions will help users ‘discover’ options for their commerce within the app.
Till now, users on fb Messenger have to search for businesses, which mostly operate on the app via its AI-based automated bots. The bots, also known as Messenger’s personal assistant M, have had difficulty to accomplish users’ requests.
The payment options on Facebook Messenger Chatbots let brands and companies to sell products within the app. On the users’ end, they get ‘Buy Now’ links popping up in their relevant chats. But now, Facebook Messenger is shifting gears by offering suggestions to buy, order food, and make a restaurant reservation.
The company may also be working on a ‘native payments’ system that allows users to purchase items without entering their credit card information each time. The modifications are likely to be unveiled at Facebook’s developer conference in April, 2017.
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Having more suggestions to buy products on fb Messenger can reinforce the social goliath’s digital advertising business, which is evaluated to be the top two in the world, along with Google.
Google’s Allo app can also make suggestions for nearby restaurants on the basis of the text of a conversation. Now, Facebook is going to follow the Google’s footstep and may soon offer payment suggestions to help users. Aside from suggestions to buy, it may also offer you suggestions to make a reservation.
However, Facebook is making efforts to make sure the artificial intelligence is ‘not intruding enough that it’ll create an unpleasant messaging experience.’