Facebook has officially confirmed via a press release that it’s indeed planning to launch a video-focused Apple TV app soon. The upcoming app will allow you to watch the same genre of videos that you can already find on the social network, however, seemingly on a larger screen.
Dan Rose, Facebook’s vice president of Partnerships announced the new video-focused Apple TV app at the Code Media conference in Dana Point, California. Rose said,
“A lot of people when they’re watching video on News Feed during the day will save it for later because they don’t have time to watch that three-minute video. Now it’s easy to go on your TV if you want to do that at night.”
The new video-focused TV app, which will roll out in the next few weeks offers the social media giant yet another way to reach patrons interested in videos and it looks like it is another platform to see video ads. However, according to a company spokesperson, the app will include no ads at the launch time.
Although the company hasn’t given a release date, it is rumored that the fb video TV app will roll out soon for free.
To know more about Facebook News Feed changes, visit at Facebook alters News Feed to fight against fake news
Facebook further said that it will launch its new video-focused app for Apple TV, Samsung Smart TV, and Amazon Fire TV, and plans to make the app compatible with additional television set-top boxes over time. It will let users watch any fb video whether it is recommended in News Feed, shared by a friend, or streamed live – all on a bigger screen. You can also watch videos you previously shared, saved, or uploaded to the social media network.
The video-focused Apple TV app can be a significant step in helping Facebook and its partners to turn video views into ad dollars. It highlights Zuckerberg’s intention to make the company ‘video-first’. He said in a conference,
“I see video as a mega trend on the same order as mobile.”
Apart from Apple TV app for videos, the company also announced a few other updates which it’s making for videos in its mobile app. Given the changes, now the autoplay videos in News Feed will play with the sound on, presuming your phone is on silent mode. You can stop autoplay videos on Facebook with a quick tour into its Settings.
The social media goliath also said now users can keep watching videos while browsing other stories in their News Feed in the mobile app. In order to use this feature, minimize the video you’re watching to a picture-in-picture view. It will play your video in a corner of the screen while you’re browsing your News Feed. Users can drag the video in any corner of the screen; however, it will not keep playing after you exit the app.
Furthermore, with the launch of Apple TV app, Facebook is rolling out vertical video viewing to all Android and iOS users. The social network has already been testing this and claims users can now watch vertical videos for a longer time and with the sound on.