After the official launch of Nokia’s first Android phone, rumors of Nokia developing Viki, its own digital assistant for smartphones, have started circulating the mobile industry. If the reports are to be believed, Nokia may launch its own AI-based digital assistant that would rival Google Assistant, Siri, and Cortana.
The company has filed a trademark request with the European Union Intellectual Property Office for the name “Viki”. The description associated with the service reads,
“Software for the creation and monitoring of mobile and Web digital assistants working with knowledge and combining all data sources into a single chat and voice based interface.”
Although this is just a trademark filing, Nokia’s Viki digital assistant could be a reality in the days to come. Samsung has already hinted that it will be bringing an enhanced voice-assistant to its future flagship smartphone Galaxy S8. For this, Samsung acquired Viv in October 2016, and this company is the same that helped create Siri for Apple.
Google’s Pixel smartphones already have Google voice-assistant integrated into the OS. A long press on the home button is enough to trigger Google Assistant, which interacts with the user and keeps track of their daily activities like events and appointments. Considering Google’s wide user base and access to personal information of most users, their Assistant will soon explode in popularity.
Then there’s Amazon Alexa, which is giving a tough competition to the Google Assistant with its popular Amazon Echo device. Few manufacturers like Lenovo and Ford have partnered with Amazon to introduce Alexa on their products.
All this indicates that smartphone manufacturers are finding a new future in virtual assistants driven by machine learning and AI. Nokia developing Viki, the company’s own digital assistant is one such step in that direction.
However, it will be interesting to see how Nokia personal assistant stands firm in the market against the heavily-praised Google Assistant and the Apple’s iconic digital assistant Siri.