After a huge success of live video streaming on Facebook and Twitter, Instagram rolls out Live videos and disappearing messages for its users.
With vanishing videos and photo messages, Facebook-owned photo-sharing app copies a feature from its biggest rival, Snapchat. But unlike live video posted to Facebook, Instagram is completely ephemeral in the sense that once a stream is finished, it can’t be viewed again. By letting live videos disappear, Instagram focuses less on broadcasting and more on hanging out. Instagram’s Product Manager Shilpa Sarkar said:
“The use case that caught our attention was people just hanging out on live, particularly young people. After school, they jump on a live stream and hang out. That use of live is particularly interesting to us.”
The feature will initially roll out to select users in the U.S., and eventually will reach out to Instagram’s 500 million users over the next few weeks. To check if the update has reached your device, swipe to the right from your feed to open the camera and find the “Start Live Video” button. Tapping on the button will let you broadcast live video to your Instagram followers.
These ephemeral visuals can have filters and doodles, similar to Snapchat. Recipients will be able to watch messages as well as replay them just once, allowing them to see it twice. If someone takes a screenshot of what you share, you’ll immediately receive an alert .
Instagram rolls out Live videos but the twist here is that Instagram remembers your groups. So if you share content with three people, Instagram saves those contacts at the top of your feed, allowing you to send another message more easily. It may seem a lot like Snapchat today, but the feature will differentiate over the passage of time.