Twitter expands Mute option to tackle hate speech and online bullying. After a long time, Twitter users will finally have the ability to mute certain conversations to avoid content they are not interested to see.
Starting today, the company will first expand the ‘Mute’ feature to Notifications. This will filter out all tweets containing a particular keyword or phrase from reaching their notifications tab, similar to the way Instagram lets you block specific words in their comments section.
Twitter expands Mute option, along with a new reporting method in an effort to help you report hate speech, whenever you encounter it. This includes threats against people on grounds of race, nationality, political views, ethnicity, sexual orientation, gender, religion, age, disability or disease.
Once Twitter rolls out the update, users can go to mute option in Notifications > Settings, to use the new feature.
As per the previous reports, Twitter could not find a buyer due to its harassment problem. Many tech companies, including Salesforce and Disney, were reportedly considering the option to buy the social giant, however, neither of them eventually did, seeing the abuse problem on the site.
The amount of online abuse, bullying, and harassment cases have risen sharply over the past few years, and the company has miserably failed at dealing with it. Twitter said in a statement:
“We don’t expect these announcements to suddenly remove abusive conduct from Twitter. No single action by us would do that. Instead, we commit to rapidly improving Twitter based on everything we observe and learn.”
Twitter is now serious about hateful speech and it has retrained all of their support teams about the new feature, as well as improved internal tools and systems to efficiently handle reporting. With yet another tool in the anti-troll arsenal, it’s still to see if Twitter can make the platform more social for its users.
Know more about Twitter here: How to enable Twitter quality filter to silence trolls