After months of continuous efforts and endless working, Facebook has finally showcased its live video filters at the WJSDLive conference held yesterday, October 25. The company’s Chief Product Officer Chris Cox unveiled the feature at the event, who was present with Facebook COO Sheryl Sandberg.
While showcasing the video filter, Cox revealed that the social media giant is working on a feature that lets you apply various artistic filters drawn from famous styles of painters to transform your videos into artworks. He displayed the prototype software on his phone, showcasing a filtered video that looked like a Van Gogh filter.
When asked about further details, Cox stated that Facebook CEO Mark Zuckerberg will reveal about the feature soon.
Well, one thing is clear from Chris Cox’s revelation and the demo video that instead of Snapchat, Facebook has taken inspiration from Prisma this time. Just like the photo filtering app, the new video filter lets you choose from a list of artistic filters that convert your simple videos into extraordinary art.
However, it’s still not clear whether or not Facebook will launch the filters as a separate application (there were rumors about a standalone live-streaming app but we heard no confirmation). Also, since the feature is still in development, it won’t be a part of Facebook’s line-up anytime soon.
There are reports that unlike Prisma, Facebook has plans to deploy the filters to live broadcasts in real time, not after you’ve captured the video. However, it will be quite hard to deploy the filter as the app works at 24 frames per second.
At present, Facebook Live supports a number of filters and the social media giant has also revealed plans to integrate the Snapchat-style graphics offered by MSQRD app with live video. Now, with the introduction of Prisma-like live video filters, Facebook is increasing the functionality of the app making it more efficient and impressive for live video streaming.
Live video streaming results in a lot of traffic on social media. According to the social media giant, video will generate 70 percent of traffic across social media networks like Instagram, WhatsApp, and Facebook itself in upcoming years. So, the company is trying its best to utilize the situation.
Apart from this, Facebook has also launched video calling feature for WhatsApp on Android devices.