Do you know about Facebook Instant Articles? Yes! I am talking about the new feature, Facebook introduced some time before so that every publisher can share their stories that load quickly, to people all over the world. Well, the best part is that Facebook has opened up Instant Articles to publishers of all size, which means even the personal bloggers and small businesses can also use it to share their stories on Facebook. Here in this post, we’ll guide you on how to create Facebook Instant Articles. Let’s get started:
Complete guide to Facebook Instant Articles
What are Facebook Instant Articles?
Facebook Instant Articles is a feature recently introduced by Facebook that lets you collaborate your blog posts with Facebook. When a publisher selects an article for Instant Articles, people browsing Facebook in the mobile app can see the entire article, with almost same formatting like that on the publisher website.
Why do we use Instant articles?
There are several reasons we use Facebook Instant articles. The platform was in testing for a long time. Let’s have a look at the stats we’ve found. They are amazing:
- Instant articles received 20% more clicks than mobile web articles on the News feed
- Once a person clicks an Instant Article, he/she is 70% less likely to abandon before reading
- Facebook Instant Articles are shared 30% more than mobile web articles on an average
- People on slower internet connections read 20-40% more Instant Articles than mobile web articles on average
Perhaps this very well clarifies the reason why we should start using Facebook Instant articles.
How to create Facebook Instant Articles
To create Facebook Instant Articles, you’ve to follow a series of steps mentioned below:
Step 1. Sign up
The very first thing you need to do is to visit Facebook Instant Articles official page and sign up to join the program.
Step 2. Choose your Facebook Page
Once you’ve signed up, you’ll get an option to choose the page for which you want to activate articles.
Step 3. Claim your URL
After selecting your Facebook Page, you’ll be asked to provide a URL you want to use for articles. The provided URL will serve as a base for all your posts (in most cases it’ll be the URL of your blog).
To claim your URL:
- Add a meta tag to your HTML’s <head> tag and add the URL to your settings
Step 4. Create Articles
Now it’s time to create Instant Articles. You can publish articles directly from your CMS (e.g. WordPress). There’s no need to recreate articles within Facebook.
There are various ways you can create Instant Articles. Let’s have a look:
- Using WordPress to power your blog
- Synchronizing your blog with Instant Articles via Facebook’s Publishing tools
- Via RSS feed
- Using an API
Step 5. Customize styling
Once you’ve successfully created your article, you can customize its formatting during setup. Here, you can upload a logo and select the fonts you want to use in your articles. Plenty of font choices are available. You can choose anyone you find suitable.
Step 6. Submit for review
After you’ve navigated through all the above mentioned steps, it’s time to submit your feedback to be reviewed by Facebook. This feedback will verify that all the instant articles generated from your website are properly formatted.
The review time hardly takes 24 hours.
Now, you’ve successfully come across on how to use Facebook Instant articles. From now on, one can easily create and post Instant articles on Facebook and share them with their peers. Enjoy!