After proving its monopoly in console and PC gaming market, notable video game studio Ubisoft is planning to expand its presence on mobile. The french company just announced that it has acquired casual mobile game publisher Ketchapp, which is quite notable for smash-hit games like 2048, Stack, Gravity Switch etc. After Ubisoft acquires Ketchapp, the mobile game studio will become the fourth largest publisher in terms of total downloads.
Ketchapp is quite popular name in iOS and Android gaming world. The studio is responsible for publishing many smash-hit free-to-play games like Risky Road, Stack, Gravity Switch and trio. The publisher reached the heights of popularity in 2014, when it released the game 2048 on iOS and Android. This game was downloaded from the play store millions of times. However, later on the company was widely criticized after it was found that the game’s gameplay and mechanisms were copied from popular puzzle game Threes from developer Asher Volmer.
Since then, the publisher has been constantly in controversies for openly cloning the mechanisms and features of the games from other studios in its own video games. Countless games from the publisher were claimed to be heavily inspired from the games from other studios.
However, Ketchapp’s game designing capabilities aren’t the main reason behind this acquisition. The mobile publisher has built a platform that helps new mobile games find an audience immediately. It does so by cross-promoting its games across the networks of several dozen of apps. Perhaps, that’s the reason Ketchapp mobile games have been downloaded over 700 mn times (average of 23 mn downloads per month).
“With Ketchapp, we acquire a highly profitable publisher with a successful portfolio of free to play mobile games, ” Ubisoft mobile director Jean-Michel Detoc said in his statement.
“The acquisition gives Ubisoft one of the leading mobile game publishers and reinforces our capabilities in mobile gaming,” Detoc further added.
With this purchase, Ubisoft has acquired a highly profitable mobile game studio with a whopping number of userbase. Now the publisher can easily build original games and launch them into Ketchapp’s ecosystem without having to worry about spending much on player acquisition. What a significant decision!
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