Customers no more need to leave the app to make any purchase as Facebook Messenger Chatbots finally supports payments option. The social media giant is bringing a new functionality to Chatbots that have been created for its messaging app – called Payments.
Customers can pay for things they purchase within Facebook Messenger. You will able to enter all payment details within the app only.
The feature was announced on Monday by Facebook’s Messenger chief David Marcus.
Till now, users needed to leave the app for making the purchase, but after the new payments option, Facebook Messenger Chatbots will be able to accept payments right in the chat without redirecting users to an external website.
Right now, around 30, 000 or so Chatbots inhibit the messenger platform.
In April, Facebook started allowing companies and big brands to build small artificial intelligence software programs, or Chatbots, to interact with Messenger users. These bots will be able to send and receive text, as well as images, emojis, and other rich content like product carousels to let users browse merchandise options from a retailer, or something else.
Adding payments options to Facebook Messenger Chatbots will let brands and companies sell products within the Messenger. On the customers’ end, they will see a “Buy Now” links popping up in the relevant chats. To make a payment, just tap on the link and it will bring up a quick –payment confirmation tab. This tab automatically defaults to whichever credit card a user has tied to their Facebook or Messenger account.
The payments system will support most credit cards and payment services including MasterCard, Visa, American Express, PayPal, Stripe, and Braintree.
The feature is currently available only to limited developers as a closed beta. Businesses and devs can still apply to be part of the test run before the option actually reaches all developers.
Apart from the quick new payments options, the latest version of Facebook’s Messenger platform also lets developers to pull in additional UI features like shipping notifications, quick responses, flight updates, as well as the ability to make Newsfeed ads point directly to Messenger chats.
In addition to, there are some share features as well to allow users to forward individual chat messages or invite friends to start a new thread with a particular bot.
It’s not at all surprising to see Facebook steadily making Messenger more like a hub of commerce. The social network has been working on this motive for some time now.
The company boasts that more than 1 bn messages are sent between businesses and users via its Messenger platform. It seems like Facebook is taking some inspiration from popular Asian messaging apps like Tencent-owned WeChat. WeChat allows Chinese consumers purchase items, order rides, and even transfer money to Facebook friends.
The main idea to bring such a feature to Facebook Messenger Chatbots is to enable users to do much more within the app so they don’t need to leave it to shop, check a flight, book a restaurant reservation, or just request an Uber ride.
What new opportunities and benefits the new payments option brings to Facebook Messenger Chatbots is yet to be seen.
Read more about Facebook at: How to make a heart on Facebook