Facebook acquired WhatsApp in 2014 and now, once WhatsApp would share user data with Facebook, the social media giant will use the information on this platform to come up with better friend suggestions and targeted ads and offers to users of its very own service.
The company said in a statement on the matter,
“By coordinating more with Facebook, we’ll be able to do things like track basic metrics about how often people use our services and better fight spam on WhatsApp. And by connecting your phone number with Facebook’s systems, Facebook can offer better friend suggestions and show you more relevant ads if you have an account with them. For example, you might see an ad from a company you already work with, rather than one from someone you’ve never heard of.”
For users’ relief, WhatsApp has ensured that no photos, messages, account information, or anything related to users’ personal profile on the service will be shared publicly onto Facebook for others to see.
If anyone doesn’t want to agree with the new changes, existing users can opt for not to share their account details with Facebook. iPhone users can tap on “Read”, scroll down the end of the page, and toggle the control before agreeing to the updated terms.
WhatsApp seems to be committed to offer private communications to its users. All messages sent or received through the service are not stored on its servers. Thanks to the end-to-end encryption introduced in April, which protects your privacy in the latest version of the app.
Note that the updated terms and the fact that it will soon share user data with Facebook do not affect or alter these security measures.
WhatsApp for iOS is available on the App Store for free.
Read more about WhatsApp at: How to access new WhatsApp text formatting options