share user data with Facebook
WhatsApp will share user data with Facebook for targeted ads

WhatsApp just updated its terms of service and privacy policy to reflect its new plans. The instant messaging service will soon share user data with Facebook in order to show targeted ads. User data will also include the phone number used for verification during registration process as well as the last time user used the service.

Facebook acquired WhatsApp in 2014 and now, once WhatsApp would share user data with Facebook, the social media giant will use the information on this platform to come up with better friend suggestions and targeted ads and offers to users of its very own service.

The company said in a statement on the matter,

“By coordinating more with Facebook, we’ll be able to do things like track basic metrics about how often people use our services and better fight spam on WhatsApp. And by connecting your phone number with Facebook’s systems, Facebook can offer better friend suggestions and show you more relevant ads if you have an account with them. For example, you might see an ad from a company you already work with, rather than one from someone you’ve never heard of.”

For users’ relief, WhatsApp has ensured that no photos, messages, account information, or anything related to users’ personal profile on the service will be shared publicly onto Facebook for others to see.

Now the updated terms and privacy policy mentions that the new data sharing strategies will help WhatsApp more precisely list unique users, manage spams and abuse, and bring improvement to the overall experience of the popular messaging service.

If anyone doesn’t want to agree with the new changes, existing users can opt for not to share their account details with Facebook. iPhone users can tap on “Read”, scroll down the end of the page, and toggle the control before agreeing to the updated terms.

For users who agree to the updated terms of service and privacy policy, there’s still a 30-days time to anytime opt out of the change. For this, you would need to go to Settings < Account < Share My Account Info < toggle the control in the app.

WhatsApp seems to be committed to offer private communications to its users. All messages sent or received through the service are not stored on its servers. Thanks to the end-to-end encryption introduced in April, which protects your privacy in the latest version of the app.

Note that the updated terms and the fact that it will soon share user data with Facebook do not affect or alter these security measures.

WhatsApp said in a new FAQ about its updated terms and privacy policy that it will still not let third-party banner ads on the service.

WhatsApp for iOS is available on the App Store for free.

Read more about WhatsApp at: How to access new WhatsApp text formatting options

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WhatsApp will share user data with Facebook to show targeted ads
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WhatsApp will share user data with Facebook to show targeted ads
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According to a new announcement, WhatsApp is planning to share user data with Facebook in order to show targeted ads for individual users.
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SoftwareVilla
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Ankita Gairola is an R&D Engineer at SoftwareVilla. She grew up flirting with available technologies and happens to be a dynamic writer with flair of explaining complex technologies with ease to readers from all walks of life. A gadget geek, Gairola spends a major part of each day outscoring latest technologies, playing Xbox and reading books. She learned the ropes to effective writing in her very early days and has penned over 5000 articles for different press and media sources.