In case you’ve used Snapchat before, then you must be familiar with Snapchat geofilters, the illustrations you can overlay on the top of your photos and videos.
Earlier this year, the video chat application extended the ability to make and customize these filters to all users with a feature that enables anyone to pay for custom Snapchat geofilters. Unlike the app’s other location-based filters for neighborhood or cities, which may stay at a specific location indefinitely, these on-demand Snapchat filters expire after a preset period of time.
Making a filter and getting it approved for Snapchat is quite a straightforward process, which usually take 1-2 days.
Here in this post we’ll discuss how to make your own Snapchat geofilters. Let’s get started:
How to make your own Snapchat geofilters?
To make your own Snapchat geofilters, you’ll need to follow some simple steps mentioned below:
Step 1: Getting Started
First of all, you’ll need to create the actual artwork for the filter. Snapchat has specific requirements for the illustration, which you’ll need to keep in mind to get your geofilter approved.
For the graphic itself, Snapchat suggests that your filters shouldn’t cover too much of the screen and use no more than two lines of non-stylized text. The company’s guidelines also restrict the photographs of people (Yes! You can use illustrated characters), personal information and hashtags or email addresses.
Moreover, there are specific file size requirements, you’ll need to fulfill in order to get your Snapchat filter approved (Snapchat provides a set of templates you can use as a starting point.)
Step 2: Submitting and Pricing
Once you’ve successfully designed your artwork and fulfilled all the requirements, you can proceed further to upload it to Snapchat and map out where you want it to appear.
After uploading the filter you’ll be asked to map out a geofence for it. This is the area when users will be able to see the filter at the specific date and time. Remember this step is really important as it (along with the duration) will determine the price of the filter.
Minimum area for a geofilter is 20,000 square feet, or part of a city block. Filters of this size that last less than a day, cost about $5. Prices may vary depending on the duration and size of the fence you draw. You can also experiment with different areas to see how much they’ll cost on Snapchat’s Uploader tool.
Once thing, which you should always keep in mind is that smartphone’s GPS isn’t always perfect. So, always draw a slightly bigger geofence than what you think you’ll need especially if it’s an area with poor network coverage.
What happens next?
After you’ve mapped out the geofence, it’s time to pay for your submission and wait for Snapchat’s approval. Snapchat claims that it approves all the submissions within one business day. However, if you’re planning a filter for a bigger event, like a party or wedding, approval may take one or two more days, requiring more adjustments and procedures to fulfil.
Once the filter is approved, it goes live! You can check in on its metrics, which may prove useful for businesses. Snapchat also provides stats on how many times a filter has been viewed and used. You can also check out these figures on Snapchat’s websites after logging in and checking my orders.
Views are the number of times a Snap with the filter applied was seen by a Snapchat user (either directly or via story) and uses count the number of times your filter was sent.
So you’ve successfully come across all the steps to make your Snapchat geofilters. Now it’s time for some practical. So grab a device featuring Snapchat and follow above steps to create your own Snapchat geofilters. Enjoy!