Microsoft revealed to be going co-op with its long-term partners AMD, Intel, Qualcomm and others for advancing mixed reality projects – Windows Holographic and HoloLens – during the Computex Taipei 2016 event. The Redmond-based tech titan also announced to open up its under-development Windows Holographic platform for interested developers and firms.
Microsoft cited the opportunity to be a golden chance for its ODM, OEM and developer partners to make the most of mixed reality. Whether they settle on for developing devices compatible with the Microsoft AR (Windows Holographic and HoloLens) projects or decide to forge apps and services for the AR platforms, the tech giant will be there to help them out at any point they’ll require help.
The VR market is expected to grow around 80 mn devices per year by 2020, making the present time a golden opportunity to work in line with the marketplace segment.
As mixed reality is relatively new at the moment, there is an obvious need to develop devices that can seamlessly connect real world with the virtual world and create a blend of virtual reality and the reality itself.
Virtual Reality is confined to virtual objects only, while Augmented Reality fills the gap between virtual reality and the reality by combining real-world objects with those created virtually.
Rob Enderle, analyst at Enderle Group, said that Microsoft’s Windows Holographic platform might be the first step into a new age of computing. He further stated that whereas the original Windows platform was only an interface with some hardware, Windows Holographic is a way to interface with the world, with virtual and real objects.
Another analyst at Pund-IT, Charles king, views the initial role of the Holographic platform as a tool for the enterprises. This view is in line with the lofty price of HoloLens, which is $3000 for the moment.
While other big tech names like Facebook and HTC are busy exploiting the realm of virtual reality, Microsoft is working a step ahead with mixing VR and real life to forge Augmented Reality (AR).
“You could say that Microsoft is a bit late to the game, in that the announcement comes well after its rivals, but the market for these devices is in such an early state that I doubt a few weeks or months will make a significant difference.”, asserted Charles.
Many big names are already involved into the AR scene, with several other firms joining the AR development crew each day.